Behind-the-scenes

Our intention is that you start the game feeling one way — your “ordinary” — and as you journey on, you recognize that you truly are feeling better. Now you are “extra” ordinary, extraordinary. Continue this adventure — following action steps of the Pros, doing things you ordinarily wouldn’t do — and reap more “feel better” rewards. Once you get to the point that you feel better in all areas of life — mind, body, heart, spirit — then you’ve just proven you are now a HERO… your own! With that comes transformative triumphs: Fit Advancements, Mind Enhancement & Dream Achievements. Proud of yourself, you choose to step further into your power and make your voice heard. You speak up, master music, get in flow with your art, innovate, invent, create, or write to deliver your insights. Once your message helps others get on their journey intent to discover their “extra” too… CONGRATULATIONS, you just became a SUPER hero!  💪😎👊 (Both to them and to you!). Well done!

While the GAME features 3 types of players, all 3 empower & support one another! :)

• Patrons apply to provide products or services to be used as part of a “VIP ME” Wellness Package designed to help players unleash their superhero.  

• Pros provide education, wellness, healing in the form of workshops, courses, certifications, activities or treatment sessions to help players further along. 

• Participants get to experience what Pros and Patrons have to offer, either at home online or live in Muskoka at the region’s boutique hotel. 

• Patrons and Pros get to offer their products / services as Prizes for Players whose stories & triumphs stand out to them. 

 Talk about win-win - win! 

🪄 Take part in the workshops, activities and shows. Socially share your resulting gains — your story, insights, breakthroughs and triumphs — and feel proud of yourself.  Inspire others. Earn rewards. 

💫 You can be a provider of prizes, a receiver of prizes, or a cheerleader for those earning prizes. 

🤩 You can either provide innovations / inspiration / insights to be experienced by the players - or - you can be the person helping to vet, support and review their creations. 

💫 You can collaborate with players whose Action Steps and offerings are a value-add to your own. Or you can pool talents and resources to create a win-win with those you select. 

🪄 You can keep your gains personal, or you can make them public and tag #unleashyoursuperhero.  Going public helps you to be recognized and earn more rewards. 

Uniting specialists, healers, artists, innovators and educators to form collaborative events at retreats and resorts around the world so as to help people evolve, heal and step into their power. As a Pro or Patron this is the opportunity to make your voice heard, share your message, inspire with your insights, and showcase your innovations to an audience of people eager to up-level themselves.

✅ Providing opportunities for innovators, creators, athletes, specialists, thought leaders and artists of all types to connect, collaborate and profit from their lived experiences information and insights (both online and on site at participating venues, hotels and resorts).

✅ Wellness Experience Packages’ and a Referral Network are currently being compiled. This allows people to have their products, services or courses vet, experienced and socially-shared.  
✅ People may choose to participate virtually from  the comfort of their own home, or live on location.
The Flagship Location, The Muskoka Lakes Hotel, is in the heart of Muskoka in a beautiful region of Canada known as  “The Hamptons of the North”.  

✅ Wellness Suites, selfcare packages and a directory of events, workshops and retreats are currently being compiled. 

💫 If you’re interested in leading or attending, let us know!💫

Jeffrey Kippel and Mindy Blackstien are visionaries behind this. They are pioneers in the fitness and bodybuilding world having helped to spearhead this niche culture.Their list of accomplishments is vast. They created the World Natural Sports Organization (WNSO), founded The FAME Agency, produced the FAME World Tour, created Fit Connections with Robert Kennedy, and published FAME Magazine.

Their commitment to revolutionize the non-healthful aspects of the bodybuilding industry of the early 2000's led to the creation of the "Fitness Model" industry. It debuted at FAME: Fitness And Model Expo, the largest fitness consumer show in the world at the time.  It became a destination event for the fitness and wellness industry, attracting enthusiasts from around the world. 

As a result of their commitment to provide platforms for those who wish to exemplify a healthy fitness mindset, people from all backgrounds, experience levels, age groups and ethnicities successfully transformed into bodybuilders, models, athletes.  Many went on to become today’s top influencers, cover models, sponsored athletes, world champions and stars.

Reflecting on their “FAME” success, Jeff and Mindy came to the realization that looking like a superhero didn't always mean feeling like one. Being solutionaries, they needed to figure out how to fill this void and course correct. They immersed themselves in education and empowerment, becoming life coaches and metaphysical ministers along the way.  Having dedicated over a decade to this, they learned from exemplary thought leaders who became personal mentors and friends.

The Rethink FiT initiative was born as a concept in 2008  in Florida. This is where Jeffrey & Mindy experimented with the BodyPROUD Showcase, an event where international fitness models and bodybuilding professionals stepped on stage to share their stories of obstacles overcome, transformation and triumph. Tears were shed. Emotions were high. Tissues were passed around. Rather than focusing on their outward appearance, they focused on their inner journey. Competitors stopped comparing themselves to one another and Instead became each other’s cheerleaders. Recognizing the value in this, Mindy and Jeffrey envisioned a multi-tiered system to further enable, encourage, recognize & reward others to do more of the same too: to take healthful action to love better how they think, feel, function, look, aspire & dream. www.unleashYOURsuperHERO.com

To help people unleash their supehero, Jeffrey & Mindy offer Tuning In as one of the platforms to strategically connect people with prizes and publicity to step into their power: making their voices heard, wisdoms known, products experienced, creations discovered and innovations vet.  

Mindy is a nature photographer and sat on the Board of Advisors for The Social Network (Tsu) and Display: The Social that Pays, and now is a Board Member for Infinite Reality, Inc, a market leader of building metaverses for the world. 

Jeffrey also wrote a laugh-out-loud book, The Ridiculous Adventures of Serbinand, for which Mindy was its development editor. Together they embedded messages of empowerment so as to keep with their vision to help people become more happy, healthful, confident and fulfilled. Book two is already in the making.  www.serbinand.com 

Today, Jeffrey & Mindy use their skills to strategically connect people with pathways, platforms, people, prizes and publicity so they can step into their power and make their voices heard, wisdom known and innovations vet.  

Along the way many people who contributed time, energy, and brain power into helping put this all together, each who are experts in their field: Eric Vengroff, who founded CARP and ran their not-for-profit venture; John Acunto, who is the president of Display Social,  and is a voting member of the Grammy’s; Lisa Meller,  a liaison for wellness retreats worldwide (and a champion diver); Hilton Milan who is a venture capitalist and wellness leader for those with disabilities; Casey Combden who created the Human Potential Life Map and has spoken to auditoriums of up to 70,000; Sandra Francisco who helped corporations get ahead and now offers similar services for budding entrepreneurs; Brian Gangel, the chairman of the World Organization of Natural Medicine: Steven Argintaru who has experience working at TSN as the Senior Producer of Sports Centre for 25 years; Dr Dori Skye Engel, who acts as a “Door to the Sky of Angels” being a Doula and owner of FamilyNaturopathy.ca;  Amy Huentelman from Happy People Everywhere; Urban Shaman Julie Woods; Dave Sandoval, the author of the Green Foods Bible. Jeffrey Kippel, the author of The Ridiculous Adventures of Serbinand and pioneer of the bodybuilding and fitness industry; and Mindy Heather Blackstien, who sits on the advisory board for Display Social and helped launch the Fitness Model industry..